Gian Battista also initiated the Ferrari connection in 1952, but Sergio ended up managing most of their common projects and turned the business from craftsman level into a world renowned name.
Born in 1926, Sergio joined the family firm after graduating in mechanical engineering from Turin’s Polytechnic University, became chief executive in 1961 and then chairman when his father died in 1966.
In his half-a-century reign at Pininfarina, the company’s automobile production rose from 524 units per year to more than 50,000. Pininfarina was listed on the Italian Stock Exchange in 1986. Sergio Pininfarina stepped down to become honorary chairman in 2006, shortly before the financial crisis, which hit the car industry heavily….”
Thanks, Jane Catania