EXPRESS

Project Description

EXPRESS YOUR UNIQUENESS
LETTERING ARTWORK

PHILOSOPHY & CONCEPT
In the same way that a hot air balloon navigates pushed by air currents, we are
driven on the path of our destinies only by our Uniqueness and the way we Express it.

As part of a bigger Branding Project, this Hand-Drawn Corporate Artwork is
portraying the TCB’s “call to action” Slogan: “Express Your Uniqueness”,
featuring symbolic elements and Ornamental Typography Design, that
encapsulate the Essence and Philosophy of TCB Design Studio, referencing
to the brand’s Style and Craft Services.

Read the Full Description of the Project HERE
Watch the Full Making Of Videos Playlist HERE

2B Pencil on Paper
50 x 70 cm

All graphics and concept by
Eugen Golumbeanu / The Creative Balloon © 2025

What we did

• Concept & Graphics