SUMMER CAMPAIGN

Project Description

PURE DIAMONDS
SUMMER CAMPAIGN
Concept Personal Project

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 CONCEPT

A concept project exploring a summer campaign layout for Teilor’s Pure Diamonds collection,
combining refined calligraphy and expressive lettering with professionally shot jewelry imagery.

“Summer” is written in Copperplate, highlighting a sense of classic elegance, while
“Pure Diamonds” uses a sophisticated yet playful display font, enhanced with flourishing
details for a more polished and luxurious feel. The ascending direction of “Summer,”
paired with the jewelry pieces floating in space, creates a sense of movement and lightness,
capturing the dynamic spirit of summer.

The bright white background, complemented by the soft shadow of a palm leaf, adds a clean,
sunlit feel and evokes the atmosphere of an exotic beach

Hand Drawing, Lettering & Calligraphy artwork.

All graphics and concept by
Eugen Golumbeanu

What we did

• Concept & Graphics