Have you ever asked yourselfs what is the best way for being undenyable good in what you do? Well some of us seem to have found the answer, one of them anyway.

Evian believes that consistency Is the answer. That’s just the reason why each year, engages the most accomplished designer at the time to redesign the water bottle.Last year was the Paul Smith Collection and before that Baccarat and Jean Paul Gaultier, preceded by Christian Lacroix. This years’ bottle has been decorated by Issey Miyake, with a flower inspired by his Innovative Pleated Clothes. Evian and MIYAKE DESIGN STUDIO signed a pure bottle, glowing with both optimism and freshness.It’s good marketing, but it’s also more than that. It’s a good way to stay in touch with the world and let the world stay in touch with you. It’s a fine way to promote the best of the best and to make others believe in the’re chance of being better…Who knowes, maybe one day you could be up there, be the best!








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