SCANDINAVEA
BRANDING
Hand Drawing, Lettering & Calligraphy
All graphics and concept by
Eugen Golumbeanu
See it on Packaging Of The World
THE PRODUCT
“The idea of a business with cast scented candles came from our passion for beautiful perfumes. We are passionate about perfumes (when we don’t know what gifts to bring, we rely on perfumes), we like our house to smell nice, we like the stories behind some smells (eg on Sunday I bake bread because the smell reminds me of my childhood, when my grandmother used to bake bread). We want to be more “eco friendly”, we try to do what and how much we can for the environment and then we thought that our attitude is found in the concept of our business. That’s why we chose to use recycled containers (glass bottles cut and finished by hand), ecological cotton wicks, vegetable wax from sustainable productions (made out of soy), quality essential oils.”
Scandinavea crew
THE CONCEPT
Starting from these guidelines, we created a primary set of symbols, each one representing a key element associated with the product: The Sun, a Home, a Candle, a Recycled Glass Bottle, the A letter, the S letter, a Leaf, a Flower, the Mountains.
All these symbols combined, generates the main logo, representing the Scandinavea Logo.
THE CONTAINERS
The containers / glasses in which the candles are poured are made of recycled bottles.
THE WAX
The wax is made out of soy.
THE WICKS
The wicks are made of eco cotton.