LANA SUTRA. After the widespread recognition obtained at the Venice Biennale, on September 6th, Benetton will open its doors to host a triple, simultaneous event in its concept stores in Istanbul, Milan, Munich and on the web to present the overall series of 15 art installations.
Created by Erik Ravelo, a Cuban artist at Fabrica, these art pieces embody the idea of colour and of a woollen thread linking all humankind.
BENETTON LAUNCHES ITS FALL-WINTER 2011 COLLECTION UNDER THE SIGN OF ART
Ponzano, September 6th, 2011 – The emotions each colour gives, the cosiness of wool, a warm embrace: these are all feelings that unite the human kind and are expressed in a new art form in line with its time. The Lana Sutra isa series of 15 installations conceived as a homage to love and dedicated to the desire for an equal and sharing society. The show will be unveiled by Benetton to the international media and the fashion community on September 6th, opening in three cities simultaneously – Istanbul, Milan, and Munich. It will also be on display in the company’s digital shop-window at Benetton Live Windows, with web streaming all over the world.
According to Alessandro Benetton, Executive Deputy Chairman of the Group: “We have conceived a project which would combine both traditional and new values of Benetton, such as the uniqueness and authenticity of our fashions, our love of art, the constantly evolving nature of our retail business, our interest in the web and in the new geography of our world. These are metaphorically held together by wool threads in bright colours: two key element of Benetton’s DNA, which are blended together in these art pieces to become a true expression of our brand’s essence. With this project, which has been conceived and developed in harmony with our new Fall-Winter 2011 collection, we are highlighting the uniqueness and global values associated with United Colors of Benetton: an all-encompassing brand whose fashion, unites, with a truthful voice, people, points of view and themes that touch the whole of humanity.”
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