BMW ART CARS – FROM THE TRACK TO THE MUSEUM - The Creative Balloon / Eugen Golumbeanu

December 12, 2010 By TheCreativeBalloon Comments are Off DESIGN

In 1975, French racecar driver and auctioneer Herve Poulain, had the idea of inviting an artist to create a canvas on an automobile. This is how the BMW Art Car project was born, a project that Poulain had no idea it will last until this day.

The first car to pe painted was the BMW 3.0 CSL, the author of the art work being Poulain’s artist and friend, Alexander Calder.

Allthough at the beginning the purpose of the project was simply to paint the cars that they raced ( exactly what happened with the first painted car) later the cars becomed art works that would promote BMW.

Many world renowned artist have paintet the cars, from Roy Lichtenstein with his BMW 320i Group 5 to Andy Warhol’s M1 Grop 5 untill the new 2010 M3 GT2 by Jeff Koons.

The M3 GT2 was unveild on june 1^st at the Pompidou center, the world’s most prestigious institution for modern and contemporary art, the same place where back in 1977 Lichtenstein unveild his design.

One of the most interesting project is that of 2009 Z4 Roadster by Robin Rhode. The cars tires were painted in colors like red, blue and yellow and driven on a canvas the size of a football field.

Can’t wait to see what stunning new design will the future artist bring!
Written bu Eusebiu Golumbeanu

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